How cool is this? Vans, the maker of popular and iconic skateboarding shoes, is running a contest that helps support art programs at high schools nationwide.
Vans Custom Culture
Do you have a high-school aged art student? If so, let them know about this awesome contest that Vans is running. The winning school receives — get this — $50,000 for their art program. And it doesn’t end there. The four runners up will receive $4000 for their art program, too.
Here are the details:
The first 1,500 U.S.-based public or private high schools registered for Vans Custom Culture by a teacher or school administrator will receive four pairs of Vans shoes to make their own custom creations.
The shoes are to be decorated using themes — one pair of shoes per theme:
- Action Sports (such as skateboarding and biking)
- Local Flavor (Inspired by surrounding community, city or state)
The schools then submit photos of each pair of shoes to the Vans Custom Culture website (http://www.vans.com/customculture/).
Beginning April 22nd, 2013, Vans staff begins the selection process and narrows down the entries to 50 semi-finalists which will consist of 10 schools per region (5 regions total). These will be posted online for public voting. The top five finalists, which are determined by online voting and will be announced May 14th, will travel to New York City for the final event.
The final event
The final event features surprise celebrity judges and the chance to win the grand prize — $50,000 for their school’s art department, with the runners up receiving $4000 for their school. And Van’s partner, Journeys, will award $10,000 to the school with the best local-flavor entry.
What are you waiting for?
Registration ends February 11th, so teachers — don’t miss your chance to enter this terrifically creative contest for your high school.
Visit the Vans Custom Culture website to find out more and to register: http://www.vans.com/customculture/
Here are some of our favorite designs from celebrity ambassadors (the shoes at the top are from Elin Dannerstedt & Daniel Roescheisen of NCLA) — these make for terrific inspiration!
Holly Bhon (Creative Director/See Jane Work)
Neelo Noory (Market Editor/Who What Wear)